Netcraft

Overview

Netcraft is a global cybersecurity leader helping the world’s biggest brands detect phishing attacks, disrupt cybercrime, and access advanced threat intelligence.

They decided to move their website from WordPress to Framer and redesign it to better showcase their product and services - while keeping SEO, performance, and their marketing setup intact.

The design was handled in-house. I worked on Framer development alongside Maxime Vandenberge and Dylan Campbell, collaborating closely with Netcraft’s marketing and design teams.

The challenge

This was a large and fairly complex migration. The site included:

• ~70 static pages

• Multiple CMS collections

• Around 1,300 CMS items

• An established marketing stack

• Strong existing SEO performance that needed to be preserved

The main goal was to move to Framer without introducing risk, regressions, or extra maintenance overhead for the team - so they could move faster and without needing to go through a developer for every change.

My role

As the lead Framer developer, I was responsible for the Framer implementation and migration, with a focus on SEO continuity, scalability, and long-term maintainability.

This included:

• Building the site in Framer and migrating ~70 static pages and 10 CMS collections from Figma with a pixel-perfect, responsive setup

• Migrating content from WordPress, including ~1,300 blog posts, case studies, guides, and news articles, with selective pruning for SEO

• Ensuring SEO performance wouldn’t drop during or after the migration

• Integrating the full marketing stack (HubSpot forms, analytics, cookie consent, gated content, and supporting scripts)

• Training the internal team so they could confidently manage and update the site in Framer post-launch

Outcome

• The site launched successfully on Framer with no SEO regression

• Content and CMS structures are now easier to manage and scale

• The marketing team can independently maintain the site

• The new site better reflects Netcraft’s positioning and product maturity

Timeline: ~2 months
Live site: https://netcraft.com