Flow

Overview

Flow provides modern engineering teams with a requirements tool built specifically for their workflows, helping them focus on building better products.

They decided to migrate their marketing site 1:1 from Contentful to Framer to be able to iterate faster and give the team full control over updates — without needing a developer for every change.

I worked as their Framer developer, leading the migration and implementation.

The challenge

The goal was not a redesign, but a clean and reliable platform switch. The site needed to:

• Match the existing design and structure exactly

• Preserve SEO and performance during the migration

• Remain fast and accessible despite a fairly complex homepage

• Be easy for the team to update and extend after launch

My role

I handled the full migration and Framer implementation, with a focus on accuracy, performance, and best practices.

This included:

• Rebuilding the site in Framer, migrating the existing Contentful setup 1:1, including 35+ static pages and 75+ CMS items

• Ensuring the site followed SEO, performance, and accessibility best practices

• Optimizing homepage performance using techniques such as fetchpriority, preloading, font subsetting, and a custom lazy-loading override for the slideshow

• Providing 30 days of post-launch support to handle questions, fixes, and small improvements after go-live

Outcome

• A successful 1:1 migration from Contentful to Framer

• Improved performance on the homepage

• A setup that allows the team to iterate quickly without developer support

• No disruption to SEO or site structure

Timeline: < 4 weeks
Live site: https://flowengineering.com/